AJMAL EHSAAS NOIR – Our Own Formula, Reimagined from the Icon

The OG Foundation

The original AJMAL AHSAAS by AL SULTAN PERFUMERY set a gold standard for elegant, balanced fragrances. Its universally loved composition dazzles with bright fruity top notes, blooms into a luxurious heart of jasmine and rose, and settles into a warm, sensual embrace of amber, vanilla, musk, and cedarwood. It is timeless, sophisticated, and effortlessly unisex.

Noir – Our Exclusive In-House Creation

We took that beloved DNA and asked: What if elegance wore a darker, more mysterious veil?

AJMAL EHSAAS NOIR is 100% our own formula—crafted from the ground up to honor the original's spirit while venturing into uncharted olfactory territory. We've kept the unisex sophistication but completely rewired the composition for modern, adventurous souls.

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The Noir Breakdown – Side-by-Side

OG Ajmal Ahsaas Ehsaas Noir (Our Formula)
Top Notes Fruity Notes (bright & juicy) Coconut Blossoms, Freesia, Lily of the Valley (creamy, fresh, & airy)
Heart Notes Jasmine, Rose (classic floral opulence) Woody Accord, Jasmine, Patchouli (earthy, deep, & textured)
Base Notes Amber, Vanilla, Musk, Cedarwood (warm, powdery, & woody) Gourmand Accord + Marine Accord (sweet indulgence meets breezy salinity)

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What We Changed (And Why It Works)

· The Opening: Instead of sweet fruits, we introduced creamy coconut blossoms paired with freesia and lily of the valley. It gives an instant hit of tropical freshness that feels lighter, more modern, and uniquely refined.
· The Heart: We kept the signature jasmine for continuity but removed the rose, replacing it with a rich woody accord and earthy patchouli. This gives Noir a grounded, unisex depth that the OG's floral heart doesn't possess.
· The Base (The Biggest Twist): We completely abandoned the traditional amber/vanilla/musk/cedar framework. Instead, we crafted an avant-garde fusion of gourmand (sweet, edible warmth) and marine (crisp, oceanic breeze). This sweet-meets-salty contrast is what makes Noir utterly addictive and unforgettable.

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Product Specifications

· Fragrance Name: Ajmal Ehsaas Noir
· Type: Extrait de Parfum (Higher concentration for superior longevity)
· Size: 100ml | 3.4 fl.oz.
· Alcohol Volume: 80% vol.
· Availability: Exclusively at AL SULTAN PERFUMERY, Australia